Externacity is about bringing the outside in. About never forgetting the customer. About thinking them before you.

Externacity is a contraction of EXTERNAL and TENACITY, two of my favorite words — thinking beyond yourself and doing so tenaciously.

The word was developed for the Nestlé Nordic’s Performance Acceleration Program, the hugely successful NPA.

For more information on this and other new words — like multibility — please contact me directly.

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